A strong brand identity is critical to the success of any business, large or small. And one of the simplest and most effective ways to build and reinforce your brand identity is through company t-shirts. While some organizations rely solely on T-shirts to promote their brand, others use them as a merchandising option during major sales events. Here are five ways your company can use T-shirts to strengthen your brand identity.

• Customized T-Shirts as Giveaways at Events & Tradeshows

Marketing and PR teams like to hand out company t-shirts at events and trade shows because it helps get the word out about the event, and the logo on the T-shirt lets people know where it came from. Plus, having your marketing team wear branded t-shirts at various events is a great way to get your brand talked about your brand. However, if you make sure that you have well-crafted marketing collateral and an efficient promotion team, all these activities will be much more impactful for your business.

• Company T -Shirts to Support Social Causes

It’s a common perception that T-shirts are just another accessory to don casually. However, in reality, they can be a great way to support social causes and corporate citizenship programs. Case in point: a Texas company distributed personalized branded t-shirts for various age groups at the 2017 Texas disaster, where the entire country came together to provide relief for those affected by Hurricane Harvey.

• Brand T-shirts at Corporate Donations

A company that is willing to give back to the community through corporate donations is a company where employees can be proud to work. Donating corporate t-shirts to women, the elderly, and children in non-governmental organizations or disadvantaged groups is a great way to raise awareness of your brand and show that your brand has a passion for giving back.

Additionally, if your company offers a matching donation program, this is an easy way for your employees to contribute on behalf of the company without having to search for the right donation item or donate money on their own.

• Wearing Brand T-Shirts at Events & Exhibitions

Wearing corporate t-shirts at events and exhibitions is a great way to show your team’s passion for your brand. Plus, it helps create a unified look that makes your brand more recognizable. And when customers see how passionate your employees are about your brand, they’re more likely to trust you and do business with you.

• Customized T-Shirts Are a Trendsetter in Your Brand Merchandise.

When you think of corporate clothing and merchandise, you usually picture polo shirts and caps, but T-shirts have been an integral part of corporate branding since the mid 20th century. Customized Brand T-shirts are right on trend, enabling your corporate Merchandise stay ahead of the curve at all times.

Parting Thought sb Used either for social purposes or for marketing purposes. When used for the right purposes, t-shirts can both promote a social cause as well as showcase your brand’s identity. And having your employees wear the same t-shirt at public events is also an easy way to raise awareness. They can be produced in any color, size, and quantity you want!

It might be hard to find the perfect t-shirt for your business. That’s why we recommend Brij, the leading company that offers customized merchandise solutions and has helped many companies establish their business identity. All garments are made from the finest quality materials and delivery times are short, so you do not have to worry about not getting what you need when you need it.